The Bottles´ Congress venture by Tiago do Vale Arquitectos got here as a solution to the very specific challenges introduced by a wine and spirits retailer in distinctive circumstances. Situated within the outskirts of the town of Braga, in northern Portugal, subsequent to Minho´s College, the shopper required a system to show over a thousand totally different wine and spirits bottles. In response to Tiago do Vale, three questions introduced themselves as the event vectors for the venture: how does one show over a thousand totally different references whereas nonetheless treating every bottle as a particular, distinctive product; how does one tackle that uniqueness with a modular answer; and the way does one design a modular answer that also solutions, with no compromise, the actual traits of a spot.
The modular design introduced order to the merchandise´ show: Contemplating we had over one thousand totally different bottles, every with its form, measurement, colour and label, the modularity of the design, with its rhythm and repetition, launched a deliberate order in a probably chaotic, noisy context. We felt we would have liked that visible systematization and subtly strengthened it with the illumination. However we equally wanted to strike a stability: if we overdid it, every particular person product would get misplaced in its context. One of the best stability between modularity and individuality was discovered by designing 4 several types of show bins, with every design coming as a exact consequence of the actual shapes, presentation traits and resting wants of every particular type of bottle.
Every module consists of 4 pinewood show bins, with a storage space beneath. A palette of darkish wealthy tones was elected all through the shop to convey a way of luxurious and coziness, contrasting with pinewood options. There´s a recognizable picture of what a wine retailer must be, with countless partitions of bottle shelfs and pine bins, however we felt this type of wine retailer ended up banalizing the product. Although nonetheless establishing a reference to the normal wine retailer by way of using pine wooden parts, we needed to current the product as one thing actually particular, like a luxurious merchandise, so I all the time had the picture of a jewellery retailer in my thoughts. The shop is situated on a quiet residential space, that includes two glass fronts, one dealing with an city context and the opposite dealing with a soothing park, crossed by the Este river and served by open-air sporting amenities. [Info offered by way of e-mail by Tiago do Vale Arquitectos; Photographs: Joao Morgado- Structure Images]