In a world the place mass manufacturing and international anonymity of merchandise manufactured on giant-scale manufacturing strains have turn into out of date, Barcelona based mostly designer Albert Puig needs to create objects that provide the buyer enjoyable and satisfying experiences, so that a robust bond could be created between the piece and the consumer. Alterego is certainly one of his newest tasks: a chair that makes an attempt to translate his private character âhis beingâ instantly into an on a regular basis object.
This can be a chair with a robust formal complexity however, on the similar time, it’s developed by the repetition of the identical form. This is a vital facet that permits the designer to speed up its manufacturing course of. A clear and symmetrical construction, with aggressive but refined strains, it has a backrest that adapts to the lumbar space and clears the spinal column, providing a higher feeling of freedom. The construction is made from beech wooden, offering main lightness to the piece. [Photos and information provided via e-mail by designer Albert Puig]