In case you thought IKEAs ingenious promoting technique in Paris stopped at showcasing furnishings in excessive-visitors metro-stations, wait until you see this season´s marketing campaign! In response to the corporate´s press launch, IKEA continues to enhance the on a regular basis lifetime of the Parisians, by âreworking bus shelters into small cozy lounges. An revolutionary break at this era of loopy Christmas purchasing. From 15 until 21 December 2010, IKEA is within the streets, providing the inhabitants and guests of the Capital city, the likelihood to attend for the bus in an IKEA lounge, comfortably sited in a settee of the well-known Swedish model.´ The makeover consists of 12 bus shelters situated subsequent to essential business facilities. As individuals store, store, store, IKEA´s consciousness grows. We’re wanting ahead to extra shocking concepts from the furnishings big this Christmas. Do you occur to know of some other witty winter campaigns that they initiated this yr?