From Levi’s to the native craft meals store, companies of all sizes are flocking to Fb’s free photograph-sharing app Instagram, hoping to get observed by its eighty million lively customers and broaden their attain.
What makes Instagram totally different from different social media websites corresponding to Fb, Pinterest or Twitter? It’s virtually solely photograph-based mostly and out there solely on Apple iOS and Android cell phones and units. Instagram has emerged as an efficient advertising device as a result of corporations can shortly construct model recognition and shopper loyalty by way of an ongoing stream of pictures that assist personalize their model.
That Greek yogurt model Chobani for instance. In only a matter of weeks after becoming a member of Instagram a yr and a half in the past, Chobani (@Chobani) attracted a loyal clique of some 9,000 “Chobaniac” followers, which helped catapult the corporate from little-recognized to should-have. Chobani generated buzz about its model on Instagram by encouraging followers to share their very own footage and holding weekly contests. A current Chobani Instagram contest showcased Chobani followers’ photographs of their favourite yogurt combine-in components. Chobani selected a profitable fan image every week and awarded winners free instances of yogurt.